SEO or Search engine optimisation is the process of affecting the online visibility of a webpage or website. It is done by increasing the rank of a site in the search results, and they are often referred to as the organic or unpaid results. It is believed that higher the rank of the website on a webpage, the more will be visitors.
The task of an SEO services company involves understanding the working of a search engine, the computer programed algorithms and the search engine keywords which get typed in the search engines. Optimizing the content and making it more relevant is also included in the responsibility of an SEO.
The benefits of SEO services are mentioned below-
- Low cost- The results are achieved at a low price in comparison to methods like PPC and AdWords. It doesn’t involve constant investment, and with a little effort, the campaign proliferates.
- Assured traffic- Although, it is not a fast method of increasing traffic, the analytics and reporting tool is bound to increase the traffic.
- Increased credibility- The credibility of a brand is benefitted due to the trust of people in Google. As the website appears high in the search results, the reliability also becomes high.
- Better ROI- The rate of conversion in SEO is better than the ads, and this gives a better profit.
Although the SEO techniques can be implemented by anyone, it requires experts to carry them out properly. The cost of hiring an SEO expert will be less than what it will take business owners to implement themselves.
Another method of Internet advertising is the PPC or Pay Per Click. PPC services are a paid form of advertising, and they are used when quick results are needed. In this form, advertisers bid on keyword phrases related to their business. PPC is associated with the first-tier search engines like Google and Yahoo.
Splashsys is an online marketing company based in Delhi. They provide services from reputation management to content marketing. Visit Splashsys.com to know more.