There has never been more intense competition for market share as it is currently. Business owners want to improve their profit by getting the help of the Internet. So, how does the reach of a site increases? The answer is through SEO services.
SEO or Search engine optimisation is the technique for business owners to increase the rank of their site in search results. The strategy of SEO services includes paying the prominent search engines like Google and Yahoo. Google is the market leader in Search engines having a market share of about 87%.
SEO is considered an organic means of increasing the clicks by increasing the rank of a website in the search results. The methods followed by an SEO are as follows-
- Getting indexed- Most of the search engines like Google, Bing and Yahoo! Use crawlers to find pages for their algorithmic search results. The search engines index a site depending upon different factors like the distance of pages from the root directory of a website.
- Preventing crawling- It is also a task of SEO to block undesirable content by instructing spiders not to crawl specific content.
- Increasing prominence- The prominence of webpage increases by cross-linking between pages of the same website to provide more links to relevant pages may improve its visibility. Writing content which includes the frequently searched keywords is also a method.
So, increasing the visibility of a site and the sales get included in the tasks of an SEO. Some of the other responsibilities are as follows-
- To ensure that the site is well reviewed in content.
- Target keyword research
Splashsys provides SEO services in India. They are an online marketing services company and aim to provide better solutions for business needs. Visit Splashsys.com to know more.