Since the 1990s, the way which organisations sell their products have gone through a massive overhaul; the companies give more and more emphasis on the Internet marketing. The methods of online marketing like Email marketing, Search engine marketing, search engine optimisation and content marketing have come leaps and bounds.
To attract more customers, unconventional methods of marketing are getting used. Exchanges between consumers and provider have become non-linear and free-flowing. Marketing gets done on platforms like YouTube, Facebook and Instagram.
A model of Internet marketing which is quite popular is the Pay Per Click or PPC. The PPC “display” ads also known as the banner ads are shown on the websites are not the typical Pay Per Click ads. However, the sites can offer PPC ads and the websites that utilise PPC will display an advertisement when a keyword query matches an advertiser’s keywords list.
The typical PPC services are used to assess the cost-effectiveness and profitability of the Internet marketing. Clicks are used to measure interest in a campaign, and if an ad is published for generating traffic, then Pay-Per-Click is the preferred metric.
In PPC, there are two types of primary models which are used- Flat-rate PPC and Bid-rate PPC. Flat rate PPC involves advertisers agreeing upon a fixed amount that will be paid for each click while Bid-rate PPC involves a private auction where the advertisers compete against each other. A publisher or an advertising network host the auction.
A more natural or organic method for earning clicks is that of Search Engine Optimization. It involves understanding how search engines work, the computer algorithm which dictates search behaviour and the keywords which get typed in the search engines. SEO services also include optimizing a website by editing its content and adding HTML coding to the pages.
The companies who have an aim of increasing their online business or create awareness about themselves can opt to take SEO and PPC services from Splashsys.com which is an online marketing company. A one-stop solution for all your online marketing needs.