As Internet has grown exponentially in the last few decades, there is a whole new market which has opened for companies to sell their products. To tap up the internet audience and make them aware of their products, companies make use of online marketing.
Online marketing or Internet marketing gets defined as the form of marketing which uses the Internet to attract more customers. Internet marketing includes Search Engine Optimisation, Local search engine optimisation, social media marketing, Email marketing, referral marketing and content marketing. However, Search Engine Optimisation or SEO gets regarded as the most crucial process of Internet marketing.
An SEO services company understands how the Search Engine works, knows about the algorithms which dictate search engine behaviour, keywords and the prefered search engine of the audience. Their task also includes optimising the website and doing HTML so that the relevance to keywords increases. Tactics used by them include promoting a site to increase the number of backlinks, or inbound links.
The strategies used in SEO are divided into two categories- Those which got recommended (white hat) and those who did not get approved by search engines (black hat). The SEO is also divided into two categories depending on the practice they follow as White hat SEO or Black hat SEO. It gets seen that white hat SEO tends to have results that last a long time.
Search Engine Marketing or SEM is a form of Internet marketing with the objective of SEM is to increase the visibility of a website in the search engine results page(SERPs). A technique which gets used in the Search Engine Management is the that of PPC. As SEO is not an appropriate strategy for every website and this is where the use of paid advertising like PPC gets done.
PPC services are used to direct traffic to websites, and their cost is dependent on the number of clicks they generate. The Pay-Per-Click services get used in the tier-1 search engines like Google and Bing. In search engines, Advertisers bid on the keywords which are relevant to their business whereas the content websites charge a fixed amount per click.
The business owners looking to take SEO and Pay Per Click Delhi services should contact Splashsys.com for these services.