A business that has to rely on online customers, digital marketing cannot be avoided at all. The reason is obvious, if your potential customers most often found online, any offline marketing strategy won’t the as effective as online marketing itself.
Given this increasing importance of digital marketing, the number of agency offering such services is increasing every other day. In such a scenario, choosing the right online marketing company is one of the most important of marketing success.
Let’s us consider 3 key things that you should keep in my when considering hiring your first or next online marketing company –
Years into business – While it is not necessary that a business that has been there for a longer period will be offering superior services than others, it is definitely aspect you should consider while hiring an online marketing company. Why?
The reason can be sought from the fact that if an agency has been into operation for longer period of time, it must have seen the ups and downs in the industry. The updates, sudden outbreaks, epic failures, and huge successes. If they have survived after all these odds, they must be something about their team and offerings. Most importantly, they have the experience you would need for a sound digital marketing strategy.
Case studies – Ask for case studies before you hire a new agency. No matter whether you are looking for a PPC services, social media marketing or a SEO services company, case studies will tell you a lot about their capabilities.
Industry expertise and accreditation – Yes, it’s important. If you are looking for PPC agency, look for their Google and Bing certification. Ask them for the links of such certifications. If they are listed on official websites of Google, Bing, HubSpot etc, they definitely know their business well and can help your as well.